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Salesforce Marketing-Cloud-Consultant Exam Sample Questions


Question # 1

A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to
go along with their MC Instance. The MC instance has been live for a year now, where the
primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2
answers)

A.

Get existing records updated with new Keys sourced from Sales Cloud instance.

B.

Identify what key the customer wants and have the MC Contact model control it.

C.

Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email
Address.

D.

Purge the current records and carry on with new keys sourced from Sales Cloud.



A.

Get existing records updated with new Keys sourced from Sales Cloud instance.


B.

Identify what key the customer wants and have the MC Contact model control it.






Question # 2

A customer with limited technical resources has assistance in setting up a small email
deployment that the customer will maintain long term. The email will display men’s shoes to
males in the audience and women’s shoes to females in the audience. The sendable data
extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly
within the email?

A.

AMPscript LookupRows function

B.

A/B Test Content type

C.

AMPscript conditional against the Gender field

D.

Dynamic Content Block



D.

Dynamic Content Block






Question # 3

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

A.

The option to convert a qualified Lead to a Contact.

B.

Flexibility to wait based on duration or a specific time.

C.

Native execution of a Server-side JavaScript activity.

D.

The ability to send an email to a Salesforce audience.



D.

The ability to send an email to a Salesforce audience.






Question # 4

Northern Trail Outfitters wants to send an email to website visitors who add items to their
cart but fail to make a purchase. The email will include a list of products they added to their
shopping cart.
• A sendable data extension contains the contact information and a session ID field for
each subscriber who has abandoned their cart.
• A second data extension contains a corresponding session ID field and product data for
each abandoned cart item, including product SKU, product name, quantity, price, and
image URL.
Which feature should be used to display the list of products for each subscriber in this
email?

A.

Lookup AMPscript function

B.

LookupRows AMPscript function

C.

Dynamic Content Block

D.

Enhanced Dynamic Content Block



B.

LookupRows AMPscript function






Question # 5

A customer wants to use Sales Cloud as a system of record for email messages sent from
Marketing Cloud; however, the customer only sends from custom objects and cannot use
the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?

A.

Email Sends will fail if the Contact ID or Lead ID is not included.

B.

Tracking Data will not be returned to the Sales Cloud email recipient.

C.

The customer will be able to use Reports and Campaigns as audiences.

D.

The customer will be unable to use synchronized data extensions.



A.

Email Sends will fail if the Contact ID or Lead ID is not included.





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