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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions


Question # 1

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?
A. Use Delayed Delivery
B. Segment email sends by domain.
C. Configure Send Throttling.


C. Configure Send Throttling.
Explanation: Send Throttling is a feature that allows marketers to control the speed and volume of email delivery over a period of time. Send Throttling can help marketers avoid overwhelming their subscribers’ inboxes or their own website servers with too many emails at once. Send Throttling can be configured by specifyingthe number of emails to send per hour or per day.




Question # 2

Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update thedata extension?
A. Is Sendable
B. Nullable
C. Primary Key


C. Primary Key
Explanation: A data extension that is used for a SQL Query Activity must have a primary key. The primary key ensures that each record is unique and can be updated by the query. The Is Sendable and Nullable settings are not required for a SQL Query Activity, but they affect how the data extension can be used for sending emails and storing null values.




Question # 3

A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
A. Multi-Step Journey
B. User Initiated Send
C. Automation Studio Email Activity


B. User Initiated Send
Explanation: User InitiatedSend is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list. Multi- Step Journey is not necessary if you only want to send one email message without any other journey activities. Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.




Question # 4

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
A. SQL Query activities
B. File Drop Automations
C. APIs


C. APIs
Explanation: APIs are application programming interfaces that allow different systems to communicate and exchange data with each other. APIs can be used to perform various tasks in Marketing Cloud, such as creating or updating subscribers, sending messages, triggering automations, retrieving tracking data, etc. APIs can also be used to update subscriber information in real time based on their actions or preferences.




Question # 5

Northern Trail Outfitters (NTO) has multiplelines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email. Which setting should be configured in a send to identify the line of business sending the message?
A. Sender Authentication Package
B. Brand Builder
C. Sender Profile


C. Sender Profile
Explanation: The Sender Profile is the setting that allows you to configure the From Name, From Email, and Reply Email for a send. This can help identify the line of business sending the message. The Sender Authentication Package is a feature that enables you to use your own domain in your email links, images, and reply addresses. The Brand Builder is a tool that helps you create a consistent look and feel for your emails, landing pages, and microsites. You can learn more about these settings in the Email Creation and Sending module on Trailhead.



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