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Salesforce Marketing-Cloud-Email-Specialist Exam Sample Questions


Question # 1

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

A.

Subscribers who have opened an email in the past 30 days.

B.

Subscribers within a 30-mile radius of a zip code.

C.

Subscribers who have submitted spam complaints in the last week.

D.

Subscribers who have not clicked in the past three months



A.

Subscribers who have opened an email in the past 30 days.


D.

Subscribers who have not clicked in the past three months






Question # 2

A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A.

Attribute Group

B.

SQL Query Activity

C.

Data Filter



B.

SQL Query Activity






Question # 3

How can AMPscript customize email messages?

A.

Provide advanced content personalization

B.

Insert responsive content based on the user's viewing device.

C.

Automate the flow of creating email messages.

D.

Automate the template creation process.



A.

Provide advanced content personalization






Question # 4

Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily. Which two activities should NTO consider using? (Choose two.)

A.

SQL Query Activity

B.

Segment Activity

C.

Filter Activity

D.

Data Extract Activity



A.

SQL Query Activity


C.

Filter Activity






Question # 5

An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a
consistent, identifiable subject line: "NTO Weekly: Topics of Interest this week."
Which two best practices should the marketer use to make the subject line more effective? Choose 2 answers

A.

Include "RE:", "FWD:", "etc." to get the reader's attention.

B.

A/B test the effectiveness of different subjects.

C.

Keep the subject text between 50 and 100 characters long.

D.

Include information relevant to the message in the subject line.



B.

A/B test the effectiveness of different subjects.


D.

Include information relevant to the message in the subject line.





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