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Salesforce Salesforce-Loyalty-Management Exam Sample Questions


Question # 1

A hotel group has finished setting up its Loyalty program and now wants to provide its Loyalty members with live updates about their program membership. They are looking for a solution that lets members view their membership details whenever they want to, and expect that this can be implemented without a need for complex customization.
Using the available product features of Loyalty Management. Which three tasks should an Administrator implement to meet the Hotel group's requirements?
A. Associate the site with the new Hotel Group Loyalty Program using API integration endpoints
B. Associate the site with the new Hotel Group Loyalty Program
C. Connect the website to the hotel's payment gateway
D. Create a site using the Experience Cloud site template called the Loyalty Member Portal
E. Add Loyalty lightning components to the site that show members their Loyalty program details, points balance, recent transactions, and currently assigned tiers.


B. Associate the site with the new Hotel Group Loyalty Program
D. Create a site using the Experience Cloud site template called the Loyalty Member Portal
E. Add Loyalty lightning components to the site that show members their Loyalty program details, points balance, recent transactions, and currently assigned tiers.
Explanation: To provide live updates to Loyalty members about their program membership, the following tasks should be implemented:
Associate the site with the new Hotel Group Loyalty Program: This task involves linking the hotel’s loyalty program with their website, allowing for seamless access to loyalty program details for members1.
Create a site using the Experience Cloud site template called the Loyalty Member Portal: Salesforce provides a specialized site template within Experience Cloud specifically designed for loyalty programs. This template, known as the Loyalty Member Portal, is tailored to display loyalty program details, points balance, recent transactions, and tier information2.
Add Loyalty lightning components to the site: By adding Lightning components to the site, members can view their loyalty program details, points balance, recent transactions, and current tier assignments in real-time. These components are designed to provide a comprehensive overview of a member’s status within the loyalty program without the need for complex customizations2.
These steps will ensure that members can view their membership details at their convenience, fostering greater engagement and satisfaction with the hotel group’s Loyalty program.




Question # 2

An Administrator needs to analyze the performance of the Loyalty Program.
What Loyalty Analytics permission does a System Administrator need to set up and customize?
A. Loyalty Analytics User
B. CLAAnalytics Base Admin
C. Data Pipeline User
D. CRM Analytics User


A. Loyalty Analytics User
Explanation: To analyze the performance of the Loyalty Program, a System Administrator needs to set up and customize Loyalty Analytics, which requires the Loyalty Analytics User (A) permission. This permission set enables the administrator to access Loyalty Analytics features, configure reports, and customize dashboards to analyze various aspects of theLoyalty Program's performance, such as member engagement, tier progression, redemption rates, and more.
Option B (CLAAnalytics Base Admin), Option C (Data Pipeline User), and Option D (CRM Analytics User) refer to different aspects of Salesforce analytics and data management, which, while potentially relevant in broader contexts, are not specifically tailored to the setup and customization of Loyalty Analytics within Salesforce Loyalty Management.
Salesforce documentation on Loyalty Management and Analytics would provide guidance on leveraging analytics capabilities to gain insights into Loyalty Program performance, guiding data-driven decision-making and program optimization.




Question # 3

Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?
A. Create a Flow to update the Points Balance field
B. Enable Real-Time Update of Qualifying Points Balance
C. Enable Real-Time Update of Non-Qualifying Points Balance
D. Non-Qualifying Points updates happen in real-time by default


B. Enable Real-Time Update of Qualifying Points Balance
Explanation: To enable real-time updates of point balances in a points-based Loyalty Program, the Salesforce Administrator should:
Option B "Enable Real-Time Update of Qualifying Points Balance." This feature ensures that any changes to a member's qualifying points balance are immediately reflected, allowing for real-time communication of point updates. Reference: Salesforce Loyalty Management documentation on point balance management outlines features and configurations for real-time updates of qualifying points balances, ensuring members are promptly informed of changes.




Question # 4

A Loyalty Manager wants to send an SMS to a member's mobile device after the member has made a purchase and their non-qualifying points have been increased.
An integrated solution between Salesforce Loyalty Management and Salesforce Marketing Cloud is proposed to meet this business need.
Which two Salesforce solutions are required to meet the business's needs?
A. Marketing Cloud Connect
B. Marketing Cloud MobileConnect
C. Marketing Cloud Personalization
D. Marketing Cloud Mobile Push


A. Marketing Cloud Connect
B. Marketing Cloud MobileConnect
Explanation: To meet the business need of sending an SMS to a member's mobile device after a purchase and an increase in non-qualifying points, the required Salesforce solutions are Marketing Cloud Connect (A) and Marketing Cloud MobileConnect (B). Marketing Cloud Connect facilitates the integration between Salesforce Loyalty Management and Marketing Cloud, while MobileConnect is a specific tool within Marketing Cloud designed for sending SMS messages to mobile devices, allowing for timely and targeted communication with loyalty program members.




Question # 5

While designing an experiential Loyalty Program, what are the two recommended objects to be used as a best practice to track what type of activity the member has with the program?
A. Loyalty Ledger & Transaction Journal
B. Loyalty Member Currency & Transaction Journal
C. transaction Journal Type & Transaction Journal Subtype
D. Journal Type & Journal Subtype


D. Journal Type & Journal Subtype



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