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Salesforce Salesforce-Marketing-Associate Exam Sample Questions


Question # 1

The digital marketing associate at Northern Trail Outfitters is looking for self-paced learning content about Journey Builder functionality. Which resource should the assoclate use?
A. Trailhead
B. Salesforce Developer Center
C. Salesforce Help & Training


A. Trailhead
Explanation:

For self-paced learning content about Journey Builder functionality, the associate should use Trailhead. Trailhead is Salesforce's interactive, gamified learning platform that offers modules and trails for various Salesforce products and features, including Journey Builder. It provides a range of resources from beginner to advanced levels, making it an ideal place for digital marketing associates to learn at their own pace and enhance their skills in utilizing Journey Builder effectively.




Question # 2

A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values. Which data type is most appropriate for this data?
A. Number
B. Boolean
C. Text


B. Boolean
Explanation:

For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.




Question # 3

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance. Which email metric should the associate use to convey the email's visual effectiveness?
A. Open Rate
B. Bounce Rate
C. Click-to-Open Rate


C. Click-to-Open Rate
Explanation:

The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.




Question # 4

A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey. Where should a marketing associate look in Journey Builder to investigate the issue?
A. Send Tracking
B. Send Logs
C. Journey History


C. Journey History
Journey History in Salesforce Marketing Cloud’s Journey Builder provides a record of each contact’s journey, including details about which steps they have completed and where any issues might have occurred. By reviewing Journey History, the marketing associate can investigate whether the emails were sent, and if not, identify any errors or skips.

Benefits of Journey History: It allows for a granular look at each customer’s interaction with the journey and can help troubleshoot any issues related to delivery or content processing within the journey.

Salesforce Documentation Reference: For more information, see Journey Builder History Overview.





Question # 5

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement. Which configuration option should the associate select to ensure this is a transactional send?
A. Send Classification
B. Sender Profile
C. Delivery Profile


A. Send Classification
When setting up an automated Journey to send email confirmations for received orders, the configuration option that should be selected to ensure this is a transactional send is the Send Classification. Send Classifications in Salesforce Marketing Cloud allow you to define the nature of the email, distinguishing between commercial and transactional sends. By setting the appropriate send classification, the system understands the email's purpose, ensuring compliance with email regulations and best practices for transactional communications.



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